The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MTV Asia Awards 2002
Agency: CCG.XM / Singapore
Client: MTV Asia Category: Brand Gaming / Brand Gaming - Banners
BMW Films/The Hire II Web Site
Agency: Fallon / Minneapolis
Client: BMW Category: Brand Gaming / Brand Gaming - Banners
The Mission
Agency: One Sky / Tokyo
Client: Fuji Heavy Industries Ltd. (Subaru Forester) Category: Brand Gaming / Brand Gaming - Banners
drinkmilk.ca
Agency: Tribal DDB / Vancouver
Client: BC Dairy Foundation Category: Brand Gaming / Brand Gaming - Banners
Sky
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blood
Agency: Bozell / New York
Client: Video World Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Knickers
Agency: Bozell / New York
Client: Woodwind & Brasswind Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
3x3
Agency: DY&R Wunderman / Singapore
Client: Land Rover Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
General Market Table Tent
Agency: The Integer Group / Lakewood
Client: Molson Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hotline
Agency: Leo Burnett / Singapore
Client: McDonald's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Straightener
Agency: Leo Burnett / Singapore
Client: Pacific Beauty Care Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Suntan
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Teeth
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Trolley
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Kellogg Company Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Offroad on Plate
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Germany Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Veteran
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Home Shopping (Bedpan)
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Log
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :20 and Under: Single
Beans
Agency: Saatchi & Saatchi / Johannesburg
Client: Osram Category: Consumer Television / Consumer Television :20 and Under: Single
Chowda
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Shelfball/Boss
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Arsenic, Ammonia, Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Linda, Linda 2, Desmonda
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Agency: Batey / Singapore
Client: Singapore Red Cross Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cannons, Treasures, Earth's Surface, Seawater
Agency: Mullen / Wenham
Client: Peabody Essex Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Letter From Winnie, Plastic Pouch, Milk
Agency: Ogilvy & Mather / Johannesburg
Client: Read Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
White Toilets, Bantu Beer, Jailvan
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
100th Anniversary Logo
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Brand and Corporate Identity Design / Logo/Trademark
Downside
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Flavor
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Telemarketer
Agency: DDB / New York
Client: Ad Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Postcards of Cape Town
Agency: Daddy buy me a Pony / Cape Town
Client: RSA Litho Category: Brand and Corporate Identity / Booklet/Brochure
Page 4
Agency: Age. Comunicações / São Paulo
Client: Age. Comunicações Category: Brand and Corporate Identity / Booklet/Brochure
Little Green Book
Agency: archer malmo / MEMPHIS
Client: Clark Tower Category: Brand and Corporate Identity / Booklet/Brochure
The Nienkamper Brochure
Agency: Blok Design / Mexico City
Client: The Nienkamper Store Category: Brand and Corporate Identity / Booklet/Brochure
Transparent Factory Folder
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen Category: Brand and Corporate Identity / Booklet/Brochure
A Stone in Your Shoe
Agency: Grey Worldwide / Melbourne
Client: MND Category: Brand and Corporate Identity / Booklet/Brochure
Polar Music Prize 2002
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Polar Music Prize Category: Brand and Corporate Identity / Booklet/Brochure
The Texture Issue, paper
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Brand and Corporate Identity / Booklet/Brochure
CFDA Awards Journal
Agency: Lloyd (+ co) / New York
Client: CFDA Category: Brand and Corporate Identity / Booklet/Brochure
Losers Archive
Agency: Ogilvy & Mather / New Delhi
Client: Losers Category: Brand and Corporate Identity / Booklet/Brochure
Windsor Brochure
Agency: No. 11 Incorporated / New York
Client: Windsor Category: Brand and Corporate Identity / Booklet/Brochure
Book
Agency: Ogilvy & Mather / New York
Client: Dove Category: Brand and Corporate Identity / Booklet/Brochure
Ogilvy on Ogilvy
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Red 3
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Red 4
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Splendorgel
Agency: Saatchi Design / Sydney
Client: Spicers Paper, Australia Category: Brand and Corporate Identity / Booklet/Brochure
Ideas 2003
Agency: Scholz & Friends / Berlin
Client: Scholz & Friends Group Category: Brand and Corporate Identity / Booklet/Brochure
Big Book
Agency: Taxi / Toronto
Client: Taxi Category: Brand and Corporate Identity / Booklet/Brochure
Award:
2003 Interactive Merit Award
Agency:
CCG.XM / Singapore
Client:
MTV Asia
Title:
MTV Asia Awards 2002
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03215N
Award:
2003 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW
Title:
BMW Films/The Hire II Web Site
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03216N
Award:
2003 Interactive Merit Award
Agency:
One Sky / Tokyo
Client:
Fuji Heavy Industries Ltd. (Subaru Forester)
Title:
The Mission
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03217N
Award:
2003 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
BC Dairy Foundation
Title:
drinkmilk.ca
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03218N
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Sky
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03286A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
Video World
Title:
Blood
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03287A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
Woodwind & Brasswind
Title:
Knickers
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03288A
Award:
2003 Advertising Merit Award
Agency:
DY&R Wunderman / Singapore
Client:
Land Rover
Title:
3x3
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03289A
Award:
2003 Advertising Merit Award
Agency:
The Integer Group / Lakewood
Client:
Molson
Title:
General Market Table Tent
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03290A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
McDonald's
Title:
Hotline
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03291A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Pacific Beauty Care
Title:
Straightener
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03292A
Award:
2003 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Suntan
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03293A
Award:
2003 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Teeth
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03294A
Award:
2003 Advertising Merit Award
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Kellogg Company
Title:
Trolley
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03295A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Mattel Germany
Title:
Offroad on Plate
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03296A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Veteran
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03297A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan)
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03451A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
Log
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03452A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Osram
Title:
Beans
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03453A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Chowda
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03454A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Boss
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03455A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic, Ammonia, Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03341A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation (JUST ARNOLD!!)
Title:
Linda, Linda 2, Desmonda
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03342A
Award:
2003 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Red Cross Society
Title:
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03343A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Peabody Essex Museum
Title:
Cannons, Treasures, Earth's Surface, Seawater
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03344A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Read
Title:
Letter From Winnie, Plastic Pouch, Milk
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03345A
Award:
2003 Advertising Merit Award
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
White Toilets, Bantu Beer, Jailvan
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03346A
Award:
2003 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
100th Anniversary Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03099D
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Downside
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03011R
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Flavor
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03012R
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Positive
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03013R
Award:
2003 Advertising Merit Award
Agency:
DDB / New York
Client:
Ad Council
Title:
Telemarketer
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03014R
Award:
2003 Design Merit Award
Agency:
Daddy buy me a Pony / Cape Town
Client:
RSA Litho
Title:
Postcards of Cape Town
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03057D
Award:
2003 Design Merit Award
Agency:
Age. Comunicações / São Paulo
Client:
Age. Comunicações
Title:
Page 4
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03058D
Award:
2003 Design Merit Award
Agency:
archer malmo / MEMPHIS
Client:
Clark Tower
Title:
Little Green Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03059D
Award:
2003 Design Merit Award
Agency:
Blok Design / Mexico City
Client:
The Nienkamper Store
Title:
The Nienkamper Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03060D
Award:
2003 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Volkswagen
Title:
Transparent Factory Folder
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03062D
Award:
2003 Design Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
MND
Title:
A Stone in Your Shoe
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03063D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Polar Music Prize
Title:
Polar Music Prize 2002
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03064D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
The Texture Issue, paper
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03065D
Award:
2003 Design Merit Award
Agency:
Lloyd (+ co) / New York
Client:
CFDA
Title:
CFDA Awards Journal
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03066D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Losers
Title:
Losers Archive
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03067D
Award:
2003 Design Merit Award
Agency:
No. 11 Incorporated / New York
Client:
Windsor
Title:
Windsor Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03068D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Dove
Title:
Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03069D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather
Title:
Ogilvy on Ogilvy
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03070D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather
Title:
Red 3
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03071D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather
Title:
Red 4
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03072D
Award:
2003 Design Merit Award
Agency:
Saatchi Design / Sydney
Client:
Spicers Paper, Australia
Title:
Splendorgel
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03073D
Award:
2003 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Scholz & Friends Group
Title:
Ideas 2003
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03074D
Award:
2003 Design Merit Award
Agency:
Taxi / Toronto
Client:
Taxi
Title:
Big Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03075D
